How to futureproof your dog walking business

9 June 2020
Darryl Brown
SMART-goals

If you want your dog walking business to be future proof you need to do a bit of planning. And while there is understandable concern among many pet care professionals about work drying up, any downtime is an opportunity to plan for the future.

With this in mind, here are some simple things you can do to help you market your services, earn more, remain sought after and futureproof your business.

Safety Net

Let’s talk about money. We all experience peaks and troughs in demand, so you’ll probably be familiar with the importance of having a financial safety net. Financial experts recommend at least three months of savings in case of emergencies. This should help to alleviate any concerns during quiet periods and ensure you stay afloat.

Establish your goals

Before you go any further you need to establish your goals. You can’t plot a course if you don’t know where you are heading. And leaving it to blind luck will backfire when times get tough.

Goals are a personal thing. Some people want world domination. Others want to spend more time with their kids. There is no right or wrong answer. Just what works for you.

Start by mapping out everything you want to accomplish and then work out how to get there. It may be helpful to assess your successes and failures to date before making a plan. Think about what you’re good at, what you enjoy doing, what has worked well so far and what hasn’t. Use this information to help you to break up your business plan into S.M.A.R.T goals.

Training

What sets you apart from your competitors? Who can command the highest fees?

Keeping your skill up to date, and being able to demonstrate it to your clients, is crucial to attracting the right clients.

For example, you could upskill by learning how to trim animals nails, groom a dog or train a dog.

Don’t limit yourself to “pet skills”. Read a business book. “Business for Dummies” is a great place to start.

Constantly learning (and remaining curious) means you will be better prepared, more resilient and have alternative revenue sources when storm clouds gather.

Network

Now is a good time to reach out to other businesses in your community. Look to build relationships for the future and find opportunities to collaborate. If you’re unsure where to start, consider getting in touch with your existing social media network or, check 4Networking, as many previously face-to-face events are now online. And don’t forget local magazines. They are a goldmine of local contacts.

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